Infront of an assembled audience of just under 800 people who attended the glitzy awards ceremony held at the Park Plaza Westminster Bridge Hotel in London, Robin Lander Brinkley was been named ‘Best Freelance Practitioner’ at the annual awards of the Chartered Institute of Public Relations.
The CIPR Excellence Awards, which recognise and reward best practice in public relations throughout the UK and acknowledge personal achievement at the highest professional level, introduced the new category this year and had received numerous entries from freelance practitioners across the country.
‘To be recognised for Best Freelancer Practitioner feels incredible, but to be the first to ever win this new category feels sensational,’ says Robin. ‘To be in the company of such high calibre London nominees was prize enough for me, but when my name was read out to receive the trophy, it was the only time in my life I have been rendered utterly speechless!’
CIPR CEO Jane Wilson said: ‘Winning a CIPR Excellence Award can be considered the ultimate achievement in the PR profession and worthy of the warmest of congratulations. These awards are the most demanding in the industry and set the benchmark for best practice. Competition was as fierce as ever, producing an exceptional quality of entries – outstanding, considering the economic challenges of last year. The public relations world has proved not just that it is resilient but that even when budgets are tight, creativity and a focus on return on investment come to the fore.’
On what the award means to him, Robin said, ‘Even though I enjoy working with a variety of successful and inspirational people from my client base, you can sometimes feel a bit alone as a Freelance Practitioner, so I now feel that my industry has taken a look at me, my work and what I have achieved in my career and given me their nod of approval. This award feels hugely supportive, both in terms of validation and credibility for what I have done and motivation for the future.’
About the award
The judging procedure has two stages. Each shortlisted entry (decided on the basis of a written submission) went through to a second round of judging. This involved being interviewed by a panel of judges comprising senior PR practitioners and experts from the business, media, marketing and advertising communities. There were 84 judges in total, who between them carried out 153 panel interviews over a period of 51 hours.
|Robin Lander Brinkley |
BA (Hons) MAM ACIPR
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